Website Development Strategic Process

iQuest believes that to ensure quality web design projects, it must all begin with a definite process and distinct marketing objectives. By implementing our six strategic phases, iQuest is able to ensure that your project stays within your budget while still maintaining excellent web site structure and content and providing you with the finest results in a timely manner.

Research and Development Strategy

1
To start off, iQuest meets with your company's stakeholders to understand two of the most important components of your web site: your specific business objective and your creative style. At this stage, we ask you a series of questions to create a website that represents your vision. We also research your target audience, budget, time frame, and your competitors.

Map Solution

2
In this phase, we develop an outline to creating your custom web site. After researching and understanding your needs, iQuest ably determines the best style of site for your decided goal. Keeping all of your needs in mind, we brainstorm a web site that creatively expresses your business objective.

Establish Information Design

3
This phase revolves around your audience and their experience at your site. In addition to effectively balancing your preferences and an artistic portrayal, we ensure optimum interaction with your audience. We ensure that your message will be successfully communicated to your audience through the web site design.

Define Style

4
At this point, we take all of your information and develop the framework of the site. The basic components like the functionality, format, navigation, font, colors, and image style are decided during this stage. Once we build this mockup, we send it to you for review to make any suggestions or changes.

Assemble & Inspect Final Product

5
Once you approve the graphical mockup, we add any necessary text, images, and animation or flash elements to complete the web site. In this phase, iQuest also does programming of your site to ensure optimal usage by your audience. Before the last phase, we inspect every detail of the site in order to provide a flawless product to our clients.

Deliver Your Site

6
At the final stage, we test your site for different browser compatibility and make sure the site is fully functional. We upload your site on ftp server and also provide you with a copy of your site on a DVD. In addition, iQuest can also provide your site with regular maintenance and updates.

Search Engine Marketing Strategy

iQuest believes that keywords or keyword phrases are essential to obtain optimum results. We use extensive research to obtain the keywords that are most relevant to you business, and we aim to boost up the website with the desired keywords. Meta tags preparation is another technique, which greatly improves your ranking on major search engine results pages. We prepare title, description, keywords, and other search engine friendly Meta tags for the website. seo expertWe also create Meta tags for each individual webpage. Duplicity of the Meta tags on the whole website affects the search engine ranking. Search engine Crawlers always look for unique Meta tags on websites and ranks them accordingly in search engines. In addition to optimizing your textual content, we optimize your images and make them search engine friendly.

Submission to all Major search engines

iQuest performs search engine submission in its SEO process. This includes the manual submission of your website to different search engines with a focus on the most popular engines, such as Google, AOL, MSN, AltaVista, All The Web, Yahoo!, and DMOZ.org. Most importantly, we utilize visitor's tracking in which we track your visitors by implementing Google analytics script. It will help to know your potential customers, their geographic area, and searching criteria. We also engage in local business listing in which we submit your website on popular, search engine friendly local business centers like Google and Yahoo Local.

iQuest can improve your ranking through a basic yet essential action: submissions. We engage in directory submission in which we submit your website to the 100 most popular and most relevant search engine friendly web directories. These will help to generate traffic and link popularity over the Internet and search engines. We will also submits articles to directories, which creates one-way links to your site, increasing your page rank better than any other kind of link. Also, you can be sure that the traffic driven by article submission is targeted, since those who click on the links in your articles are already potential customers. Article submission also builds your credibility as a source of information, because you are showing the readers, through your articles, that you are knowledgeable about the particular topic discussed. Furthermore, we submit press releases to help generate more traffic to your site. Press release submission is an inexpensive way to get free publicity, build link popularity, and gain credibility.

Blogging and Social Networking

Blogging is an effective strategy that helps companies increase and improve their presence on the Internet and search engines. iQuest uses a variety of blogging techniques in its SEO process. By creating a blog on one of the popular blog websites such as blogger.com, wordpress.com, etc. we can generate traffic and achieve a higher ranking. We also utilize social networking sites to increase your search engine ranking and to also generate instant traffic. We create accounts on social networking websites like Twitter, Linkedin, Digg, Facebook, MySpace, etc. so that potential and existing consumers can connect with you in variety of ways.

 

seo success